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Hope everything is all right with You? Today I am coming at You with a short and sweet first impressions review of Madara Deep Matter Bold Volume Mascara. Click that “read more” button to find out my thoughts on it.
*disclaimer. Post features PR product and affiliate link. All thoughts my own, always honest. The post is not sponsored. I want us to be on the same page.
I will admit I wasn’t specifically seeking this mascara to try, but it came just in time in “New Products” section in Love Lula when I needed to replace my mascara, so I quickly decided to give it a go.
Description says: “Intensify every look with this jet black, buildable mascara for a disarming gaze, almost too deep to bear.
Infused with organic castor oil, the natural certified formula nurtures and reinforces your lashes, whilst giving a fascinating volume, definition and length.
Natural vegan waxes and plant-derived peptides ensure easy application and incredible lasting power. The high-definition wand reaches even the tiniest hair for a full bloom effect that is truly eye-opening.
Formulated with all-natural pigments without synthetic colourants.”
Let’s have a quick look at the ingredients?
Aqua, CI 77499 (Iron Oxide), Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Glycerin, Copernicia Cerifera Cera, Olea Europaea (Olive) Oil Unsaponifiables, Glyceryl Rosinate, Cellulose, Pentylene Glycol, Pullulan, Octyldodecanol, Glyceryl Stearate, Shorea Robusta Resin, Glyceryl Caprylate, Palmitic acid, Potassium Hydroxide, Magnesium Stearate, Xanthan Gum, Trehalose, Citric acid, Leuconostoc/Radish Root Ferment Filtrate, Ricinus Communis (Castor) Oil
Madara & sustainability
This product is made in MÁDARA factory (Riga, Latvia), using 100% green electricity, coming from renewable sources. All formulas are responsibly developed in our labs, skin-friendly and biodegradable, free from harsh chemicals and potential environmental pollutants.
Madara uses Earth-conscious packaging solutions, including post-consumer recycled plastics, recycled ocean waste and leftover materials from sugarcane and wood production. Their primary packaging — tubes, bottles, flacons — are 100% recyclable since 2006.
My thoughts on the mascara:
I have to say I am impressed! I haven’t read the description prior to purchasing it, because I wanted to form my own opinion and not be swayed by the marketing. The plasticky bristles did not give me much confidence to begin with, but boy did I was surprised upon first application. It gave my short and straight lashes that length and volume I am looking for. The second layer built it up to false lashes looking look, but all natural. I am so happy with it so far. Reviews say it may leave some smudges throughout the rainy or snowy day, but it hadn’t happened to me so far. I will keep You posted.
I guess You would like to see the photo of how it looks like. I am rubbish at photographing my own lashes and so is my assistant photographer, aka husband, so I will borrow the photo from Madara themselves. In my own good time I will keep trying to take a good photo to showcase it, or will film it perhaps. I usually stop at two layers, but as You can see, You can go crazy.
I would compare this mascara to my Holy Grail favourites Hynt Beauty & Inika & Fitglow mascaras. It You are looking for a natural mascara that would give You that WOW factor, this might be the one to consider.
That’s it for today, thanks for reading! Have You tried it yet? What natural mascaras are You guys loving? Please share, I would love to know!
Tata for now!